Date updated: 22/5/2018
If we make any changes to this policy, we will notify you by updating it on our website.
If you should need to contact us, please write to:
Yellow Product Design Ltd, Orchard House, 17 Summerwood Lane, Halsall, Ormskirk, L39 8RG
a) Personal information that may be collected from you
When you by goods from YPD, you are entering into a contract with us. During this process, we will ask you to provide some personal information including your name, address, email address and phone numbers. This information is collected so that we may process and fulfil your order. Credit card details are entered directly into SagePay and are not held on our systems. When you provide us with your telephone number, this may be given to our courier to assist with your delivery. The details provided, including your telephone number, may be used to keep you updated about the status of your order(s). Our websites are not intended for minors and we do not knowingly collect data relating to minors.
b) Other information that we collect
As a user of our website, we may collect non-personal data relating to your use of our website. This may include pages visited, time spent on website, page response time, errors and other information that may help us improve the functionality of our website.
c) Cookie information
We use traffic log cookies to identify which pages are being used/accessed. This helps us analyse data about web page traffic and improve our website by tailoring it to our customers’ needs. We only use this information for statistical analysis purposes, following this the data is removed from the system.
Overall, cookies help us improve your experience of our website, by enabling us to monitor which pages you find useful and which you don’t. A cookie in no way gives us access to your computer or any information about you, other than the data that you choose to share with us. You may choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if this option is not provided. This may restrict you from taking full advantage of the website and may prevent you from placing an order.
d) How this information may be used
YPD may use your personal information for processing orders and managing your account. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body. If you choose to subscribe to our Newsletter, we may contact you regarding products and services that we feel may be of interest to you. You may opt-out of receiving this correspondence at any time by clicking the ‘unsubscribe’ link in any email that we send to you or by emailing firstname.lastname@example.org. We may use non-personal data to monitor customer patterns to improve our website and better fulfil our customers’ needs. We will not share your information with external companies for marketing purposes.
e) Accessing or changing your personal information
If for any reason you wish to change any personal information we hold, you can do this under the ‘Account’ section of our website (provided you have previously created an account on our site). Alternatively, you may contact us in writing at Yellow Product Design Ltd, Orchard House, 17 Summerwood Lane, Halsall, Ormskirk, L39 8RG to do this.
f) How long we store your information and how it is stored
If we collect your personal information, the length of time the data is stored is determined by several factors including the purpose for which we use that information. We will not retain your data for longer than is necessary for the purposes set out in this Policy.
We will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes. We will use strict procedures and security features to prevent unauthorised use of your personal information and maintain the security and integrity of the data provided to us.
g) Who we share your information with
We may share your personal information with trusted suppliers, agencies or businesses who we work with in order to provide you with goods and services. We work with a number of suppliers who we may need to share your information with to provide a service on your behalf. In order for you to receive your goods, we work with a number of delivery partners. We only pass limited information to them in order to ensure the safe delivery of your items. We also work with marketing and review companies who help us manage electronic communications with you and carry out surveys and reviews on our behalf.